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Yahoo Betting Big on Live Sports With Deal to Stream NHL Games The site will also air live baseball By Tim Baysinger As Yahoo figures out the future of its company, it's making a big bet on live sports. Read more » |
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How Quantico’s Priyanka Chopra Cultivated a ‘Personal Mafia’ on Social Media And why the Bollywood star was skeptical about doing TV By Jason Lynch Specs Age 33 Claim to fame Bollywood superstar and former Miss World; now stars as Alex Parrish on ABC's Quantico (Sundays, 10 p.m.) Base Los Angeles, New York and Mumbai Twitter @priyankachopra Read more » |
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ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico Team One integrates the car into 360-degree bonus content By Gabriel Beltrone ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama. Read more » |
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Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents Now holds upfront meetings at two theme parks By Jason Lynch Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as well as their parents. Read more » |
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Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas Viewers are younger thanks to brand refresh By Jason Lynch During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that. Read more » |
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CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers Viacom networks unveil year's plans at joint upfront By Jason Lynch One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to buyers and advertisers Thursday at New ... Read more » |
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Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial Vice and A+E Networks' new channel reduces ad load By Jason Lynch Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the network is ... Read more » |
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