Good morning, Marketers, and do you trust Yelp on health and safety?
In our first story below, we report on Yelp’s helpful introduction of a system for leaving feedback on how local businesses are doing in complying with COVID-related health and safety regulations.
I have to say, my experience in New York City has been mixed: some restaurants have introduced great no-contact service operations, with menus accessed by QR codes and disposable tableware. Others seem to think the current ban on indoor dining can be circumvented by building, in effect, a new dining room in the street outside the restaurant.
Anyway, I would have hesitated before trusting Yelp users on their feedback, after too many years reading that a business was five star spectacular, but also zero star terrible, all in the same week. But as we report, Yelp seems to have installed some guard rails for this initiative.
Kim Davis
Editorial Director
