Your organization’s “purpose” goes far beyond a few inspirational words emblazoned on your website or uttered in the boardroom. Fostering a purpose-led culture unleashes the discretionary energy and creativity that define and guide every employee’s actions, and helps you counter the forces of change that make today’s business climate so challenging.

But how, exactly, do you instill a purpose-led culture? Jump-start your progress by:

• Taking a big-picture view of purpose as something that should meet the goals not only of shareholders, but customers, employees, your ecosystem of business partners, and society itself.
• Extending the strong sense of purpose that the Covid-19 epidemic helped foster, with four specific steps.
• Understanding that a strong sense of purpose helps people live more meaningful lives, which in turn makes us mentally healthier, more resilient, more motivated, and physically stronger. You can make this happen faster than you think.