KIDS WANT TO BE COOL. AND PARENTS LIKE TO HAVE COOL KIDS. This simple truth was the driving force behind the creation of the iconic Superrebel® Kidsgear brand in 2015, a collaboration between Superrebel® and The Brand Works Company. Since our inception, Superrebel® Kidsgear has gained international acclaim for its quality, style, and bravery.

Our attitude sets us apart—we strive to be the best and protect our unique identity by collaborating only with the bravest designers and photographers. Even our materials embody the Superrebel® spirit, combining special fabrics with high-tech innovative materials.

Our collections draw heavy inspiration from sports and street culture, offering the most appealing ski, beach, street, and sportswear. You can easily mix and match our basics, sports, and fashion collections to create your own unique style. Superrebel® Kidsgear is not just a fashion brand; it's a statement.
We are The Brave Brand for Kids.