Yikes, a Brand Actually Used Our AI Copywriter

Well this was unexpected.

Yesterday, we at Adweek announced our newest side hustle, the AI-powered Super Bowl Bot. We fed it 3,000 Super Bowl ad descriptions—and yes, we know that's a meme, but we're being literally real this time—and then let it start cranking out concepts.

Today, frequent Super Bowl advertiser Wix floored us by actually recording an ad from one of our bot's rambling ideas (it was an early one too, back when the recently born bot was struggling with basic lucidity). The copy is definitely odd, but paired with the visuals and a decent voice-over, it's actually somewhat convincing.

Give it a watch and see what you think. And if you're active on Twitter, be sure you're following @SuperBowlBot to see what else comes of this odd glimpse into our questionably glorious creative future.

David Griner
Creative and Innovation Editor, Adweek
david.griner@adweek.com

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