Apple’s crackdown on companies tracking people who use its mobile devices is close. The ad industry does not look ready.
| There was a look of silent resignation in the senior marketer’s eyes. They had just been asked to explain how prepared the team was to lose the ability to track many of the people who use some of the world’s most ubiquitous technologies — Apple’s mobile devices. Their answer was unsurprisingly vague. Behind the scenes, marketers have been scrambling for answers in the days following Apple’s “early spring” deadline for its crackdown on companies using its Identifiers for Advertisers to track people. Read more below. Apple’s crackdown on companies tracking people who use its mobile devices is close. The ad industry does not look (or sound) ready. Media companies pay lip service to diversity, equity and inclusion efforts, but their Black employees and employees of color want to be compensated for contributing to that work. In this edition of Confessions, an exec lays out why agencies need to focus on inclusion first to create an equitable and diverse culture. The idea of returning to the office still seems such a remote concept, but once it does happen, it won't be in a way we recognize. Another DTC company hopes to tweak its approach media spend on Facebook to diversify ad dollars away from the platform. Other things to know about Download this new report on TV viewers to learn how reduced ad fatigue and increased incremental reach will be key to maximizing brand impact and conversion in 2021. Sponsored by Tubi. Consumers want more than just an e-commerce transaction, they want the ability to search on any channel in dynamic ways and discover products they need at the moment they’re inspired to find them. When it comes to voice search, download this report to learn about the natural-language tactics that are bringing consumers and companies closer. Sponsored by Algolia. To achieve true email success, brands require a deeper understanding of email deliverability and the foresight to avoid solely focusing on delivery — which can negatively impact reach and revenue. Sponsored by Validity. | | |
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