Hilary Milnes The very platform that gave brands a way to scale without retail partners has become the new middleman. |
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Lucia Moses With subscribers increasingly paying the bills, the Post is using its User Lab to test new ad formats with readers before they appear on the site. |
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Sponsored Content Telaria At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria. |
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Kerry Flynn With the launch of Snap Originals, more original programming within the app, the company is looking to sell for TV-like ads called Snapchat Commercials. |
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Tim Peterson Snap will promote its shows through an off-platform marketing campaign and new in-app features that could help to reignite Snapchat’s daily audience growth. |
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Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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