After relying on Facebook and Instagram to facilitate the majority of its conversations between brand and audience, Glossier, the beauty startup that's raised nearly $90 million in funding is heavily investing in building its own platform to talk to its customers

With subscribers paying more of the bills, The Washington Post is using its User Lab to test new ad formats with readers before they land on the site.

Snapchat is becoming increasingly similar to mobile TV. And with the growth of content comes the rise of TV-like ad formats, which advertisers see as a cheap alternative to competitors.

NBC News has been producing more videos for its own platforms and social channels as it gets ready to launch a 24-hour, over-the-top streaming network.

What does the rise of the publisher-producer look like? We'll find out from Suzanne Kolb, chief brand officer at Group Nine Media, at Digiday Hot Topic: The Future of Entertainment. Register here to join us on Oct. 25 in Los Angeles.

 

'You don't want to be disintermediated': DTC brands, fueled by Facebook ads, are shifting focus elsewhere

Hilary Milnes

The very platform that gave brands a way to scale without retail partners has become the new middleman.

How The Washington Post's User Lab balances advertiser and subscriber demands

Lucia Moses

With subscribers increasingly paying the bills, the Post is using its User Lab to test new ad formats with readers before they appear on the site.

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The ultimate video management platform (VMP) cheatsheet

Sponsored Content Telaria

At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria.

With Snapchat Commercials, advertisers see a 'cheap alternative' to competitors

Kerry Flynn

With the launch of Snap Originals, more original programming within the app, the company is looking to sell for TV-like ads called Snapchat Commercials.

With Snap Originals, Snapchat turns to TV-like show programming

Tim Peterson

Snap will promote its shows through an off-platform marketing campaign and new in-app features that could help to reignite Snapchat’s daily audience growth.

TV viewability in the age of the distracted viewer

Sponsored Content Viant

Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant.

7 questions to ask before choosing a malware blocking solution

Sponsored Content The Media Trust

Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust.

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Events Title
 
Winners Announcement:
October 16, 2018
Digiday Worklife Awards
 
October 15 - 17, 2018
Digiday Media Buying Summit
Austin, TX
 
October 15 - 17, 2018
Digiday Publishing Summit Europe
Barcelona, Spain
 
 

ALL EVENTS