Variety Live Media

Variety's INNOVATE Summit presented by PwC 12.5
The summit is Wednesday - Last chance to register.

PROGRAM HIGHLIGHTS

The Future is Direct-to-Consumer

Today’s entertainment on-demand loving audience has quickly built a complex streaming economy, with a new group of media power players calling the shots. In a crowded field, the streaming elite debate what comes next for this industry.

Dwayne Benefield
Head of PlayStation Vue
Sony Interactive Entertainment

Ken Blom
SVP Ad Sales & Branded Distribution
BuzzFeed

Rob Gelick
EVP & GM
CBS Interactive

Rebecca Glashow
Co-Head
Awesomeness

Michael Riley
GM
Ellen Digital Networks

- MODERATOR -
Jay Tucker
Exec.Director, Center for Media, Ent. & Sports
UCLA Anderson School of Management

Just Give Them What They Want!
Brands + Tech for a Personal Experience
Entertainment and consumer brands are fiercely working to stand out in a sea of media options – and see personalization, customization and experiential marketing as the key to attracting attention. Top execs weigh in on how they work to differentiate themselves.

Danica Calderhead
Director, Brand Strategy
Dash Hudson

David G. Edwards
SVP Digital Marketing
Lionsgate

Chris Massey
SVP Global Data Strategy & Transformation
Universal Pictures

Erin Weir
SVP Marketing Strategy
ABC Entertainment

- MODERATOR-
Sabina Schneider
Chief Solutions Officer
Globant

Spotlight
Conversation

The Risks & Rewards of
Celebrity Partnerships with
Janet Comenos, CEO and
Co-founder of Spotted

Find out how Spotted's analysis is
helping uncover hidden celebrity risks
and why it is important to quantify
these partnerships.

Keynote Conversation with Conversant

Join Conversant Media's SVP of Sport & Entertainment Partnerships, Matthew Weisbecker, to explore the ways his team is approaching the complex realm of personalized advertising. What role does data play and how is the Conversant team creating a unique experience for each individual user?

Weisbecker explains this and more on December 5th.

Data Leading the Consumer Journey to Purchase

A look at the new abilities to tap into real-time TV data for cross-channel media activation. How is the multi-touch viewer attribution indicating purchase activity?

Moderator:
Janko Roettgers, Senior Silicon
Valley Correspondent, Variety

Panelists:
Jarvis Mak, Chief Customer Officer, Alphonso
Abbey Thomas (pictured), Chief Marketing Officer, Tremor Video DSP

FULL AGENDA

See you on December 5.

Partnership Inquiries: Please contact abullard@variety.com
Press Inquiries: Please contact erik@theleadpr.com

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