[You’re Invited] The Discerning Consume r - Satisfying Their Blended Preferences

Augmented reality, drone deliveries, QR codes, and more omnichannel tactics - Hi John,

Great ecommerce experiences can be a differentiator in today’s increasingly digital shopping environment. The growth in online shopping has created opportunities to rethink the end-to-end customer experience. In fact, 90% of enterprises highlight improved customer experience as a key growth strategy, according to a March 2021 IDC study.

Join us as two ecommerce leaders—Jason Test, vice president of digital and in-store commerce at PayPal, and Zia Daniell Wigder, SVP of content at Insider Intelligence—discuss how marketers can deploy an omnichannel strategy that caters to today’s digital-first, and increasingly discerning, consumer.

Tune in and learn:

The importance of blending in-store with digital, with lessons from early adopters like Starbucks and UK clothing retailer Oasis How to help engage today’s customers with emerging tech—from augmented reality and drone deliveries to cashless transactions and QR codes The barriers getting in the way of a better customer experience (Hint: data disconnect)

Please reserve your seat to watch the stream on Wednesday, October 27 at 11am ET.

This eMarketer One-on-One is sponsored content from PayPal.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in omnichannel ecommerce strategies. Thank you!

Interested in sponsoring a program? Email advertising@emarketer.com

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