That is due to the brand’s innovative nature and inspired designs. Always delivering something vibrant, fresh, and exciting.

The brand is adored the world over. But lucky for us, we can just pop to the corner shop to get our fix from this iconic fashion giant. Well, the Selfridges Corner Shop that is.

Emporio Armani has unveiled its latest immersive experience at the Selfridges Corner Shop, blending cutting-edge design and Italian elegance in a unique retail environment, and we are so here for it.

So, what does this collab have in store for us?

The answer is a carefully curated edit from the Emporio Armani Spring/Summer 2025 collection for men and women.

Transitional denim, day-to-night essentials, Icon pieces, and must-have accessories await.

The space itself is influenced by the Emporio Armani concept store in Milan. With a neutral palette of natural materials, luxury is in the air. And so is the most exquisite scent, thanks to the Armani/Fiori installation.

We suggest you sample the delicious Armani/Dolci by Guido Gobino collection. You can also immerse yourself in the world of fashion, design, and architecture with the Armani/Libri selection, which features celebrated works such as Icons of Style and Gio Ponti e Milano.

Innovation, style, and luxury - we’ll see you there.

Emporio Armani at the Selfridges Corner Shop, London.