Dear John,

The choices that people make about money ― whether spending, saving, or giving it away ― are often surprisingly irrational. To make sense of human behavior and improve their chances of securing a gift, more nonprofits are applying the principles of behavioral economics to fundraising.

How can you better understand donor behavior and improve your fundraising success?

Join us on September 12 for the webinar, Using Behavioral Economics to Raise More Money.

You’ll learn from two international leaders in this area:

• Bernard Ross, The Management Centre
  
• Thomas Kurmann, Doctors Without Borders USA

You’ll see real-world examples from UNICEF, the Alzheimer’s Association, U.S. Olympics, and Doctors Without Borders, that demonstrate how to boost revenue from digital ads, donation pages, online campaigns, and more using behavioral-economic thinking.  

The deadline for early-bird registration is September 5; reserve your spot now to save 20%.

Sincerely,

Nicole Wallace
Features Editor
Chronicle of Philanthropy

1255 23rd Street., N.W.
Washington, D.C. 20037


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