How to navigate data privacy -

Hi John,

Consumer data privacy is on everyone’s mind. Whether it’s platforms complying with the Identifier for Advertisers (IDFA) or third-party cookies being phased out in 2023, the industry is abuzz about how consumers soon will have more control over their data. As current data sources begin to deplete, marketers need a new approach for how they market and measure.

Join us as Sam Ngo, director of product marketing at BlueConic, and Nicole Perrin, former eMarketer principal analyst at Insider Intelligence, discuss the future of data strategy and the challenges to consider when navigating privacy regulations and third-party cookie deprecation.

Tune in and learn:

• The role of identity and how technology fits into today’s privacy-first era
• How companies, especially in industries that historically lack access to customer data, can build first-party data assets
• Where second-party data can fit into future data strategies
• Plus! Three things that leaders can do now to kick off their data strategy planning

Please reserve your seat to watch the stream on Tuesday, September 21 at 11am ET.

This eMarketer One-on-One is sponsored content from BlueConic.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in future-proofing their data strategy. Thank you!

Interested in sponsoring a program? Email advertising@emarketer.com