Dear trade visitors,
Don't miss the biggest tourism event in the world!
You haven't secured a ticket for ITB Berlin yet? It pays to be quick, the Early Bird ticket price is still valid up to and including 14 January.
Artificial intelligence and digital transformation in tourism: ITB Berlin Convention 2024 provides answers for a world of travel in upheaval and on the topic of eTravel. Come and have a look!
Have you heard of Business Satellites? Book your slot for one of our meeting tables during ITB Berlin now.
In addition, we have a note on visa issuance: No letter of invitation is necessary.
You can also discover the growing Medical & Health Tourism segment and take a look at the first exhibitors at ITB Berlin 2024.
Best regards,
Your ITB Berlin Team
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 | DONâT MISS OUT: YOUR TICKET AT THE EARLY BIRD PRICE! | Early Bird ends on 14 January â it pays to be quick! |  | TICKET TYPES | The permanent ticket for trade visitors is valid on all three days of the trade show, the day ticket allows one-time admission on a day of your choice.
Both ticket types give you access not only to the exhibition halls but also to all sessions of the ITB Berlin Convention. In advance, you already have access to ITBxplore for networking, making appointments and much more.
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IMPORTANT TO KNOW | Ticket sales for ITB Berlin 2024 as well as the redemption of all kinds of vouchers are only possible in advance and online via the official ITB Berlin ticket shop. There will be no ticket sale on site.
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| | ITB BERLIN CONVENTION 2024 | ANSWERS TO THE AI REVOLUTION | Artificial intelligence and digital change are also revolutionizing tourism. The ITB Berlin Convention 2024 provides answers for a travel world in transition.
This year, ITB Berlin Convention will offer more expertise than ever on all aspects of digitalization. Technological change and its effects will be discussed on the red eTravel stage in five themed tracks.
Forums such as the eTravel Track, the Digital Destination Track, the Hoteltech Track, the Technology Tours and Activities Forum (TTA) and, for the first time, a dedicated AI Track will offer differentiated insights and practical benefits at all levels of the tourism value chain.
Renowned speakers from international corporations and research institutions will present top-level analyses. Speakers such as Nina Lind (Partner, McKinsey & Company), Vivian Zhou (Vice President, JinJiang Group) and Kevin King (COO, Shiji Group) will discuss the digital transformation from different industry and country perspectives.
| The presentation by Behshad Behzadi (Vice President of Engineering, Generative Conversational AI, Google Cloud) as part of the Future Track also promises exclusive insights into the world of artificial intelligence.
Global Travel Tech is sponsoring the event.
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| The WTCF (World Tourism Cities Federation) is co-hosting the event.
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| | BUSINESS SATELLITES | BOOK YOUR MEETING TABLE! | Secure a table at your preferred location for your one-hour meeting, book early to choose a suitable time slot, and invite up to 3 persons.
Price: 75.00 EUR incl. VAT
| NEW: Book an add-on to the standard package in the online store. For 14.00 EUR, you will receive a soft or hot drink of your choice for you and your meeting participants. For additional drinks orders, we offer you a selected range of catering directly at the Business Satellite.
Locations:
- Business Satellite: Hall 3.1
- Business Satellite: Hub27
- Business Satellite: Hall 8.2
- Business Satellite: Hall 18
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| Table bookings are only valid with an ITB Berlin trade visitor ticket. Don't have a ticket yet? Then you can get one here.
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| | VISA REGULATION | NO LETTER OF INVITATION REQUIRED | In a mail decree from 2013, the visa offices of the German embassies and consulates worldwide were informed that the invitation letter from the trade fair company can usually be waived when requesting accompanying documents for the application of a trade fair visa.
Please refer to this waiver when applying for your visa. If an embassy insists on an invitation letter, please get in contact with the international representative office in your region. If we do not have an office in your country, please contact the respective person in our ITB Berlin team.
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| | MEDICAL & HEALTH TOURISMUS | A SEGMENT THAT IS BOOMING | The medical and health-oriented travel sector, Medical & Health Tourism in hall 3.1, has established itself as an important and steadily growing segment at ITB Berlin in recent years.
Here, medical providers such as clinics, hospitals, as well as hotels and destinations present their products and services with corresponding offers in the health sector.
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| The Medical & Health Tourism Pavilion brings together various networking events on a 3-day stage program, including the Medical Media Lunch, the Medical Tourism Educational Hub and the ITB Medical Night, where the prestigious ITB Medical & Health Tourism Award is presented annually. The full program will be available in mid-February.
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| | SNEAK PEEK: EXHIBITORS AT ITB BERLIN 2024 | WHO'S IN? | Get an initial overview of which destinations, brands and companies will be exhibiting at ITB Berlin 2024.
Just scroll through the exhibitor list, which will be updated over the next few weeks!
You will soon find even more information about the exhibitors via your access to ITBxplore. You will automatically receive access with the purchase of a ticket for ITB Berlin 2024.
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| | INSIGHTS INTO THE TOURISM INDUSTRY WITH ITB 360° | NEWS FROM THE TRAVEL INDUSTRY |  | Can't wait until March 2024? We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°. That way, you'll always be up to date!
| ITB Travel Hero Podcast | Deep Dive with Deborah Rothe, Director, ITB Berlin: When, What, Why You Must Attendâ¯
In our latest Travel Hero Podcast, we have the pleasure of hosting ITB Berlin Director Deborah Rothe in a conversation with host Charlotte Lamp Davies from A Bright Approach. Together, they delve into the details of the upcoming ITB Berlin Convention scheduled for March 2024 in Berlin, shedding light on what awaits both delegates and exhibitors. Listen here
| ITB Newsroom | "Where is the magic carpet, please?"
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ITB Berlin Host Country 2024 Oman: The scent of the Orient
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|  | Copyright: Shangri-La Barr Al Jissah Resort & Spa
Once upon a time... Sinbad the Sailor, the Frankincense Route, and the Three Wise Men from the Orient. Omanâs eventful past fascinates people and the traces of its 5,000-year-old history are omnipresent. Goods, ideas, and innovations have been traded here for more than three millennia. Read more here
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 | Copyright: Ministry of Heritage & Tourism Sultanate of Oman
Between antiquity and modernity - on the trail of frankincense in Oman. It is said that the resin of the boswellia tree was as valuable as gold in ancient times. In the Arab world, it is considered to be of great importance in everyday life. Here it is used in perfumes and room fragrances, to flavor drinks and to clean clothes. But where does the resin come from, how is it produced and what makes it so special? Read more here
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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