Hi John,
Today, 12% of US marketers’ advertising budgets are put toward email campaigns, but its analog counterpart isn’t far behind. About 10% of budgets go toward direct mail efforts, according to research from Quad.
While email is one of the more effective tools in marketers’ toolkit, direct mail can be just as effective at driving awareness and engagement. During this live Tech-Talk Webinar, our guests will share how to make your direct mail strategy a smarter, more cohesive part of your multichannel mix.
Register here for “Treating Direct Mail Like Email,” presented by Quad, and learn how to:
- Create direct mail using signal-based behavioral data
- Migrate from scheduled cadences to always-on, responsive, and personalized marketing
- Achieve automation at scale by integrating with your existing marketing technology stack
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, August 10 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Quad.
Sincerely,
eMarketer Editors |
