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 | Adfreak | May 05, 2017 | | Today's highs and lows of creativity |
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| Susan Credle and other top creative directors reveal the best advice they ever got in their careers By Tim Nudd After selling a creative idea through to the client, it's tempting to think the rest is all rote execution. In fact, it should just be a blueprint. In our latest "Best Advice I Ever Got" video, FCB's global creative chief, Susan Credle, explains that you can, and should, go and explore the idea further--as one... Read more » |
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| Bud Light hits Britain with a croak By Patrick Coffee |
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| Promoted Content by Marketo | | From Marketing Nation Summit |
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| Is it a holy plume ... or a cigarette? By Angela Natividad |
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| It's surprisingly complex By Angela Natividad |
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| With some helpful cell stimulation, of course By Angela Natividad Buzzman in Paris has done it again. The same agency that brought you Whopper-flavored toothpaste, ugly Christmas sweaters with burning yule logs and the Nosulus Rift is once more pushing the boundaries of weird with a video for "cellular stimulation" brand LPG. LPG has a patented technology called Endermology that promises to stimulate your cells'... Read more » |
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| Vehicle, and brand, trek to unfamiliar places By David Gianatasio Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel. Wait, that's no dream. It's an awesomely Freudian scene from Oscar Mayer's new video chronicling the Wienermobile's voyage to Whittier, Alaska, population 220. The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts "radical" product changes... Read more » |
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| Camp Chef's version of Morgan Freeman By T.L. Stanley Fans of backyard barbecues: Let the Grill god show you the light. He'll also bring the heat, but don't worry, it's not hellfire. No repenting necessary. The ad character, created by viral video mavens the Harmon Brothers, is a toga-wearing home cook who'll whip up something carnivorously divine while a gospel choir provides a rousing... Read more » |
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| Witty work from Nikon's lens division By Angela Natividad Here's news: Nikon doesn't just make cameras and the lenses that go with them; it also makes glass that goes into eyewear. Marketing eyeglasses is hard enough; how does one go about making people care about the actual lenses? With a food truck, of course. For Nikon Verres optiques (or Nikon Lenswear), Paris agency Altmann+Pacreau... Read more » |
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| Trials by fire were contrived, but the reactions were real By David Gianatasio Life is a series of tests, and sometimes, success depends on the quality of your education. In a pair of videos below, Kaplan University shows how it can help you make the grade. Created by Arnold Worldwide, the campaign gauges the nursing and IT skills of unsuspecting Kaplan grads in real-world settings--but what they didn't... Read more » |
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| His second stunt for the park, courtesy of Denizen Company By T.L. Stanley There's an animatronic likeness of Captain Jack Sparrow in the Pirates of the Caribbean ride at Disneyland, which was added after the action movie franchise started minting money more than a decade ago. But last week, the real Sparrow--yes, Johnny Depp himself--showed up in the flesh at the Anaheim, Calif., attraction, causing visitors at the... Read more » |
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