After selling a creative idea through to the client, it's tempting to think the rest is all rote execution. In fact, it should just be a blueprint. In our latest "Best Advice I Ever Got" video, FCB's global creative chief, Susan Credle, explains that you can, and should, go and explore the idea further--as one...
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Morning Digest
May 04, 2017
What marketers need to know today
Susan Credle and other top creative directors reveal the best advice they ever got in their careers
By Tim Nudd
After selling a creative idea through to the client, it's tempting to think the rest is all rote execution. In fact, it should just be a blueprint. In our latest "Best Advice I Ever Got" video, FCB's global creative chief, Susan Credle, explains that you can, and should, go and explore the idea further--as one...
Read more »
Do the math and see what it means to be a Fifth Third better
By Kristina Monllos
Promoted Content by xAd
Predict consumer behavior
Offering 50 channels, DVR and a Hulu subscription for $40 per month
By Jason Lynch
Mother's Day campaign salutes moms for being 'perfectly imperfect'
By Katie Richards
John Patroulis joins the agency from BBH
By Patrick Coffee
Grey Worldwide today announced that it has hired a new global chief creative officer. The incoming CCO, John Patroulis, who most recently served as creative chairman at BBH New York, brings more than two decades of agency experience to the role in which he will lead Grey's flagship office while working across its global client...
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After a string of disturbing incidents
By Marty Swant
Facebook is hiring 3,000 more people for its community operations team, which reviews sensitive material to keep violence, hate speech and child exploitation off the platform. The move brings the division up to 7,500 employees. In response to a string of disturbing videos that have surfaced on the social network in recent weeks--such as a...
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Henry Tajer will not be replaced
By Patrick Coffee
Henry Tajer is leaving IPG Mediabrands after serving as global chief executive officer for two years. The Wall Street Journal first reported the news on Tuesday afternoon. Philippe Krakowsky, the network's European vice president, chief strategy and talent officer who was elevated to the global chairman role last February, will assume Tajer's responsibilities moving forward....
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Including focus groups and workshops
By Lauren Johnson
While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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MMB promotes its hometown brew
By Patrick Coffee
The beer world looks very different today than it did when Jim Koch started Boston Brewery and its core brand, Sam Adams, back in 1984. As the biggest global beer-makers merge and buy up smaller operations, one of the original craft breweries looks to reestablish its place in the market. This task now falls to...
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Expands into Asia-Pacific region
By Erik Oster
72andSunny is expanding into the Asia-Pacific region with new offices in Singapore and Sydney. "Since our inception, access to talent has always been our motivation for growth," 72andSunny founder and creative co-chair John Boiler said in a statement. "The radically diverse cultures and innovative spirit across this region inspired us to to finally jump in....
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