As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated.
Standardized data-driven linear buying at scale is providing the functionality needed to make planning, transacting and measuring campaigns on linear TV a scalable reality.
Since the on-set of the pandemic, marketers have had to adapt their approach to experiential marketing and find new ways to give consumers a memorable experience without gathering indoors.
