WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

NOVEMBER 14, 2019

More Than Their Elders, Young Luxury Car Buyers Seek Status

A Pinterest survey delves into what motivates premium car purchasers.

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Sit Back, Relax and Enjoy Your Car in the Driveway

Seventy-nine percent of polled people said technology is good. “But that means 21% think it’s bad, evil,” says Ford futurist Sheryl Connelly.

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Infiniti Plans Life After 30 (and It Includes Dealers Big Time)

In a Wards Q&A, Jeff Pope talks about Infiniti’s future, when EVs might take off, the rising cost of technology and how dealers fit in.

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