“As sedans become more exciting to look at and to drive, younger buyers are putting sedans at the top of their consideration list,” says Nissan's Rob Warren.
Millennials are about to become the biggest automotive-purchasing group. It could affect dealers big time, especially in the way they communicate with customers.
“Hey, I’ve been locked in a cage with someone trying to kill me,” Adam Marburger says, explaining why hard-nose customers didn’t faze him as an F&I manager.
