Happy Good Friday!

Today we have Founder and CMO of SchoolsSafe, Tiffany Delmore highlighting the importance of the behind the scene aspects of video marketing and provides tips to make the most of every filmed moment.

She writes: Titles, taglines, and written copy matter as much in video marketing as they do for articles, blog posts, and other written content. Recognizable faces don’t make videos educational or entertaining; the plot and message keep viewers engaged.

Also, Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR software.

The report looks at 11 different software providers and evaluates each of the three major pricing models: perpetual license, subscription, and open source.