Happy Thursday!

Marketers have been forced to recreate their playbooks, almost on a weekly basis in 2020. Remote work is here to stay, but so is a return to office culture. The future of online, virtual events is still being written, but one thing is certain: they’ll keep getting better and better. Norman Guadagno, Acoustic’s CMO and member of the ClickZ Advisory Board explains why it’s OK to reimagine your marketing playbook for 2021.

Despite the fact that the average marketing team now uses a whopping 91 different martech tools, your customers’ behavior will still constantly surprise you. And because humans, by nature, are complicated souls who don’t conform, digital marketers are still getting it wrong. Nick Ashmore cracks open pandora’s box with ‘How well do you really know your customers?‘ and sheds light on what marketers have forgotten about the most sophisticated one.

Benchmarking Survey 2020

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