Hi John,

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges.

Peak sales season starts in mid-October and lasts until mid-February, including local holidays like Diwali, Click Frenzy, Singles Day, and El Buen Fin, as well as more global holidays like Black Friday, Cyber Monday, and Christmas. The rise in offers, discounts, countdowns, and “last chance” emails this time of year causes subscriber fatigue, which leads to higher complaint rates and lower engagement. Cue deliverability problems and a downturn in ROI.

That’s why we’ve developed Peak Sale, Peak Performance – a survival guide for the peak sale season.

Download this guide for a roadmap of the biggest upcoming email marketing holidays and opportunities, with the data & insights you need to prep your campaigns for success and avoid deliverability pitfalls.