Discover how the disconnect between Sales and Marketing can be bridged by an expertly designed and integrated content marketing strategy, one that is focused not just on lead generation, but on engagement and conversion. Discover the Why’s and How’s of buying decision, how earned, owned and paid media can work together to drive results, and the fundamentals to creating an executable Content Roadmap to Sales Opportunities.
Presenter: Dan O'Keeffe, President, O'Keeffe PR & Marketing Services