Customer experience leaders are understandably focused on improving their customer retention rates — not only because they value their current customers, but because they also want to boost recurring spend and client referrals.
In this new global research report sponsored NICE inContact, Aberdeen surveyed 405 businesses regarding the key trends and objectives driving their customer experience (CX) programs to find out how data-driven customer success programs allow firms to tailor how they manage each customer journey.
Read the full report for survey results and learn which measurable business KPIs improved after firms adopted a data-driven customer success program. | 
