Hi John,
To elevate the customer experience, marketers are leaning into customer identity and access management (CIAM) to better understand user likes and preferences.
Join us for a live Tech-Talk Webinar, featuring our guest from Okta, where you’ll gain insight into how integrating a CIAM into your existing data strategy can build brand trust, improve personalization, and drive conversions.
Register here for “Personalization and Identity: Identifying and Understanding Your Real Customer,” presented by Okta, to learn:
- Methods to engage and identify customers without third-party cookies
- Zero-party data strategies to build robust customer profiles in a customer data platform
- Techniques to adopt a consent-forward data approach that appeals to customers
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, June 22 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Okta.
Sincerely,
eMarketer Editors
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