YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 28 June 2023 Digiday TikTok's Quest for Brands: Reaching Popular Communities with Unilever TikTok seeks advertisers to sponsor trending hashtags, providing a unique opportunity to connect with popular communities on the platform. 1 June 2023 Digiday Measurement and Currency Revolution for TV Advertisers Establishing a universal video currency becomes crucial as TV consumption evolves, prompting the need for data partnerships to gain... 21 June 2023 The Drum Gleam Futures takes a stand and bans ‘scary’ AI filters Gleam Futures urges labeling beauty filters as 'harmful content' in the online safety bill, proposing the addition of a '#filtered'... 26 June 2023 Ad Age AI Slogans Outshine Human Creations for Google and Facebook AI-generated slogans outperform human creations for brands like McDonald's and Skittles, according to a recent survey. DON'T SKATE OFF WE'VE GOT MORE 27 June 2023 Ad Age DTC BRANDS INVEST IN AFFILIATE MARKETING IN THE MIDST OF SOCIAL MEDIA COST RISE MEDIA'S COSTS RISE Rising social media advertising costs prompt brands to reevaluate strategies, leading to a shift towards affiliate marketing for better... 26 June 2023 Marketing Dive Uber boosts advertising sales pitch with Omnicom Uber partners with Omnicom, combining mobility and delivery insights with audience data for more impactful campaigns. 8 June 2023 Marketing Dive PINTEREST LAUNCHES DATA CLEAN ROOMS TRIAL WITH WAYFAIR Pinterest is launching the next stage of its data clean room trial with Wayfair, presenting a significant step forward in data privacy...

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