Your end of week marketing digest by The Daily Marketer
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YOUR DAILY DOSE OF
MARKETING
Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world.
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Our News
'Every dollar should be performing': Booking.com's CMO on the false distinction between brand and performance
19 July 2023 Marketing Week
'Every dollar should be performing': Booking.com's CMO on the false distinction between brand and performance
Booking.com redefines its marketing strategy, shifting from a brand vs performance approach to a more nuanced "intensity" based model....
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19 July 2023 Shopify
TikTok Ad Revenue: How Much Are Brands Spending on TikTok? (2023)
TikTok's ad revenue skyrockets, surpassing Twitter and Snapchat and positioning itself among the top five social media giants. The...
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TikTok Ad Revenue: How Much Are Brands Spending on TikTok? (2023)
How the Threads hype slammed into reality, one data point at a time
20 July 2023 Digiday
How the Threads hype slammed into reality, one data point at a time
Threads' hype meets reality as sign-ups slow and engagement dips. This analysis delves into the initial success and subsequent slowdown...
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20 July 2023 Digiday
Brands are much less concerned this year about the end of the cookie
Digiday's latest research briefing reveals that brands are less concerned about the end of the third-party cookie this year. The report...
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Brands are much less concerned this year about the end of the cookie
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DON'T SKATE OFF
WE'VE GOT MORE
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The DTC bottom is finally falling out
18 July 2023 Modern Retail
The DTC bottom is finally falling out
The DTC Briefing explores the challenges and trends in the direct-to-consumer startup world, focusing on the increasing financial instability...
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18 July 2023 Modern Retail
CMO Strategies: Retail Media Becomes a Growing Channel
Retail media emerges as a growing channel in CMO strategies, with Amazon playing a unique dual role as a sales platform and brand awareness...
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CMO Strategies: Retail Media Becomes a Growing Channel
The case for and against micro-influencers
17 July 2023 Digiday
The case for and against micro-influencers
The rise of micro-influencers in the digital marketing sphere - a deep dive into the pros and cons of partnering with influencers with...
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