YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 19 July 2023 Marketing Week 'Every dollar should be performing': Booking.com's CMO on the false distinction between brand and performance Booking.com redefines its marketing strategy, shifting from a brand vs performance approach to a more nuanced "intensity" based model.... 19 July 2023 Shopify TikTok Ad Revenue: How Much Are Brands Spending on TikTok? (2023) TikTok's ad revenue skyrockets, surpassing Twitter and Snapchat and positioning itself among the top five social media giants. The... 20 July 2023 Digiday How the Threads hype slammed into reality, one data point at a time Threads' hype meets reality as sign-ups slow and engagement dips. This analysis delves into the initial success and subsequent slowdown... 20 July 2023 Digiday Brands are much less concerned this year about the end of the cookie Digiday's latest research briefing reveals that brands are less concerned about the end of the third-party cookie this year. The report... DON'T SKATE OFF WE'VE GOT MORE 18 July 2023 Modern Retail The DTC bottom is finally falling out The DTC Briefing explores the challenges and trends in the direct-to-consumer startup world, focusing on the increasing financial instability... 18 July 2023 Modern Retail CMO Strategies: Retail Media Becomes a Growing Channel Retail media emerges as a growing channel in CMO strategies, with Amazon playing a unique dual role as a sales platform and brand awareness... 17 July 2023 Digiday The case for and against micro-influencers The rise of micro-influencers in the digital marketing sphere - a deep dive into the pros and cons of partnering with influencers with...

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