YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 26 July 2023 Marketing Week Coca-Cola credits "world class marketing" as it ups growth forecast Coca-Cola Company announces a rise in revenue and credits its "all-weather strategy" for the success, highlighting the role of innovative... 24 July 2023 Modern Retail Bubble Built Avid Fan Base via TikTok Bubble, the Gen Z skincare brand, is making waves on TikTok, doubling its followers and seeing a significant increase in sales. With... 24 July 2023 Digiday Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts Amazon, Walmart, and Instacart are intensifying their competition as agencies increase their commerce media ad spending, leading to... 25 July 2023 Digiday Twitter's rebrand to X is more than the end of an era — it's yet another headache for marketers Twitter's sudden rebrand to X has left marketers scrambling, as they grapple with the unexpected changes and their potential impact... DON'T SKATE OFF WE'VE GOT MORE 25 July 2023 Digiday PubMatic expands commerce offerings as retail media grows PubMatic launches its commerce media offering, Convert, aiming to streamline retail media networks and advertising. This expansion... 26 July 2023 Digiday "Taking stock of Snapchat's ad turnaround, one data point at a time" Snapchat's ad business struggles to convert user engagement into ad revenue, despite efforts to diversify its revenue streams and increase... 27 July 2023 Digiday Advertisers further probe ad buying transparency on YouTube, despite platform's protestations Advertisers demand greater transparency in ad buying on YouTube, despite the platform's rebuttals, following a controversial report...

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