YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News May 7 2023 Fospha FOSPHA STATE OF ECOMMERCE ADVERTISING Q2 2023 Fospha’s State of ecommerce for Q2 2023 reveals explosive growth of TikTok, PMAX dominance over pure search and soar in paid social... May 9 2023 Modern Retail Retail marketers lean on artificial intelligence to optimize CTV campaigns Retailers are using AI to optimize advertising efforts, particularly in digital video, such as connected TV (CTV) and social video. March 21 2023 TechCrunch Adobe launches generative AI tools aimed at marketers Adobe unveils Adobe Sensei Generative AI Services, a set of enterprise-focused AI-powered services across its suite of productivity... May 25 2023 Digiday Publishers’ hope for chatbots as the latest retention tool Publishers are building their own AI-powered chatbots in the belief of increased audience retention audiences tanks to more personalised... DON'T SKATE OFF WE'VE GOT MORE April 7 2023 Marketing Dive Will metaverse marketing survive the current tech rout? Despite concerns about privacy, brands are continuing to deploy metaverse marketing strategies to connect with young consumers and... April 19 2023 Digiday Agencies embrace Augmented Reality to create augmented experiences through sports and entertainment As augmented reality becomes more accessible, agencies partner with sports teams and entertainment venues to create mixed reality experiences,... April 21 2023 Digiday Google’s AI-infused search overhaul grasps marketers’ attention Google's "Magi" project aims to personalize search, integrate AI, increase ad space, and dominate Bing, addressing trust and misinformation...

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