Consumerism: A Behind-the-Scenes Look

In today's digital-first world, consumers are interacting with brands and products in new and exciting ways. This week, we're taking an inside look at what these interactions mean for consumers and brands alike.

The Freedom to Pay However You Want

Think back: When's the last time you paid for something with cash? Maybe quarters for the parking meter? Or did you purchase time with a quick swipe of your credit card? Thanks to mobile payment options like Apple Pay® or Chase QuickPay® with Zelle®, there are now more ways than ever for you to pay someone or pay for something.

Innovations in tech have made spending money easier than ever, propelling us toward a world where you can pay however you want. But what's really happening with your money? Let's look behind the digital screens to see how it all works.

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The Not-So-Secret Power of Fandom

Everyone's a fan of something: The World Cup? That new Netflix series? And as long as there have been fans, brands have known that they can make or break their businesses.

In today's digital world, more and more companies are tapping into that fan-centric power base for campaigns, guidance and new releases. “Fandom is, at heart, externally generated branding,” writes Zoe Fradde-Blanar and Aaron M. Glazer in their 2017 book, Superfandom. “But its purpose is to project personal meaning.” Projecting personal meaning — sounds pretty powerful. Let's take a closer look at the fandom phenomenon and how valuable it really is.

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Deep Dive
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Behind the Scenes of LeBron James' New Public School

The LeBron James Family Foundation teamed up with JPMorgan Chase to bring the latest technology into LeBron's brand new public school in Akron.
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TALK BACK TO OZY

Each week we ask for you to get involved, share your thoughts and give us feedback. The results are featured in next weeks email, so stay posted.
survey

SURVEY

Do you frequently use your phone to pay for purchases?

  LAST WEEK'S RESPONSES  

SURVEY

Given the choice, would you donate time or money after a disaster?
58%

of respondents say time.

FEEDBACK

Tell us about a time you made it through a disaster.

"My daughter and I survived Maidan, the last 'revolution' in Ukraine. It took place literally several hundred meters from our apartment building. It really was a disaster which made us stronger and appreciate our liberty even more. We survived, we are survivors!"

— Victoria Varvariv

More About the Smart Collaboration

OZY is a digital magazine dedicated to the new and next. We profile people, places, trends and technology that are ahead of their time and worthy of yours.

JPMorgan Chase is proud to tell stories of the neighborhoods, businesses, programs and ideas that are moving our communities forward.

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