Alastair Cotterill Global Head of the Studio, Pinterest
Alongside other leading industry marketers, Cotterill will discuss techniques to enhance marketing campaigns through rising technology trends. Don't miss the Trendsetters in Multiplatform Marketing panel to hear from brands including YouTube, eBay, ABC, Visa and Pinterest.
The Science of Popularity: Measuring Global Content Demand in a Multi-Platform World
Wared Seger CEO, Parrot Analytics
Seger is the CEO and Co-Founder of Parrot Analytics, a data science company that measures audience demand for TV content across all platforms. Don't miss Seger's spotlight conversation to understand how Parrot has connected content creators with consumers through data-driven decisions.
In a world saturated with brand messaging, how do you make your audience care again? Swenson will share how advances in data technology can inform a content marketing strategy that engages consumers and drives emotional connection.
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