Dear John,
There’s no faster growing ad channel than connected TV (CTV). CTV ad spend will exceed $14.4 billion in the US in 2021, per eMarketer's latest forecast. Download this complimentary white paper, sponsored by MNTN, to learn more.
Enjoy the read,
eMarketer Editors
CTV advertising has changed how brands approach their TV ad strategies. Its ability to target specific audiences—much like you would on any other digital ad channel—is a major reason why. But with so much available audience data and so many ways to slice it, knowing where to start can be difficult. Download and learn:
- The most prevalent first-, second-, and third-party audience sources, including summaries on what they are, where they’re found, and why they’re useful
- The strategies that pair best with each data source, from reaching new audiences to nurturing known prospects found in your CRM
- Why a programmatic, audience-first approach can unlock more touchpoints vs. more traditional TV advertising methods
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