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Only 33% of B2B marketers say video is the most valuable content marketing type, according to this guide from MNTN.

A lot of B2B marketers still don’t see connected TV (CTV) and video strategy as an important part of their media mix. Unlike B2C video campaigns, B2B marketers are tasked with being clear, informative, and creative about a non-physical product or service.

Download this guide, compliments of MNTN, for insights and smart strategies so you’re not producing another boring demo. You’ll discover:

  • A “spicy” video case study with Ryan Reynolds
  • 3 creative tips from expert B2B video creators
  • Recommended video formats to stand out from the competition
Download Now

Enjoy!
eMarketer Editors

 


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