| What is your long and winding road in marketing? Greg Krehbiel, the subject of today’s spotlight on the expert, has an unusual background for a martech SME: A degree in geology. How he went from that to a long career in B2B and B2C publishing and became a CDP savant is a fascinating story. It even has some essential tips on CDPs. We also have Michael Brenner’s guide to creating successful content-creator partnerships. He lays out what you need to do to maximize success for your brand and your partner. Constantine von Hoffman,
Managing Editor | 