YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 27 July 2023 Marketing Week McDonald’s eschews ‘silver bullet’ price promotions as sales increase McDonald's attributes its 14% revenue increase to a strategic shift away from short-term price promotions, focusing instead on long-term... 28 July 2023 Digiday FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads FTC updates push influencer marketing to reevaluate practices, emphasizing the need for clear ad disclosures to avoid potential penalties. 27 July 2023 Marketing Dive YouTube ad revenue bounces back as parent Google again lands in hot seat Google's Q2 earnings report reveals a return to growth for YouTube, with ad revenue up 4% YoY to $7.7 billion, beating Wall Street's... 28 July 2023 Digiday Why Puma sees Web3 and the metaverse as its next great commerce opportunity Puma sets its sights on Web3 and the metaverse, viewing it as a significant commerce opportunity akin to the rise of e-commerce and... DON'T SKATE OFF WE'VE GOT MORE 27 July 2023 Modern Retail Research Briefing: Podcasts Draw Devoted Audiences, Ad Spending Lags Dive into the Modern Retail+ Research Briefing, your go-to source for the latest insights on retail, technology, and marketing research.... 28 July 2023 Digiday Google, Meta and Snap's battle with TikTok in short-form video is playing out Dive into the fierce competition between Google, Meta, and Snap as they strive to outperform TikTok in the realm of short-form video.... 28 July 2023 Marketing Dive Meta revenue rises 11% as leaner organization keeps new products rolling Meta Platforms reports an 11% YoY increase in Q2 revenue, indicating a successful turnaround strategy. The surge in online commerce,...

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