Your Monday Dose of Marketing News
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YOUR DAILY DOSE OF
MARKETING
Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world.
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Our News
Fospha ranked #1 in the world for B2C attribution
28 July 2023 Martech Series
Fospha ranked #1 in the world for B2C attribution
Voted by G2 crowd users, Fospha has been awarded #1 in the world for B2C attribution. Fospha has been the platform of choice for the...
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10 August 2023 Modern Retail
Research Briefing: Marketers Warm Up to Podcast Ad Targeting Capabilities, Brand Safety Less of a Concern
Dive into the latest Modern Retail+ Research Briefing, exploring the current state of podcast ad spending and strategies. This edition...
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Research Briefing: Marketers Warm Up to Podcast Ad Targeting Capabilities, Brand Safety Less of a Concern
Lyft debuts in-app ads to help brands reach riders in transit
11 August 2023 Marketing Dive
Lyft debuts in-app ads to help brands reach riders in transit
Lyft introduces in-app advertising, partnering with brands like Bilt Rewards, Audible, and Universal Pictures to reach riders during...
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10 August 2023 Marketing Dive
Back-to-school 2023: Can marketing transcend the turbulence?
Brands like Amazon and American Eagle are pulling out all the stops to stand out in a turbulent market. Amidst dour spending forecasts,...
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Back-to-school 2023: Can marketing transcend the turbulence?
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DON'T SKATE OFF
WE'VE GOT MORE
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Inside Macy's Plan to Grow Its Private Brands
11 August 2023 Modern Retail
Inside Macy's Plan to Grow Its Private Brands
Macy's unveils plans to expand its private brand portfolio, aiming to launch four new brands by 2025. The department store giant is...
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11 August 2023 Shopify
13 Checkout Optimization Tips to Increase Ecommerce Revenue (2023)
Discover how to optimize your ecommerce checkout process and convert more shoppers into paying customers. This comprehensive guide...
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13 Checkout Optimization Tips to Increase Ecommerce Revenue (2023)
Maybelline's 'faux OOH' ads and the future of advertising in augmented reality
11 August 2023 Modern Retail
Maybelline's 'faux OOH' ads and the future of advertising in augmented reality
Welcome to the era of faux out-of-home advertising, where brands like Maybelline are using hyper-realistic, augmented reality or CGI-based...
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