The car of the future will sell your data. Picture this: You’re driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen. Are you annoyed that your car’s trying to sell you something, or pleasantly persuaded? Telenav, a company developing in-car advertising software, is betting you won’t mind much. Car companies—looking to earn some extra money—hope so, too. |