Hi John,

Google’s deprecation of third-party cookies is under way. In early January, Google began phasing out cookies for 1% of Chrome users worldwide, and will continue doing so until they’re fully deactivated by the end of 2024. 

With digital advertising poised for drastic change, a comprehensive understanding of what lies ahead is crucial. To guide you through the transition away from legacy identifiers, our analysts have compiled a comprehensive report that addresses the most pressing questions facing advertisers today. 

Download a complimentary copy of our analyst report, “FAQ on Third-Party Cookie Deprecation and ID Resolution,” to gain insight into the future of ID resolution, programmatic advertising, generative AI, and the strategic importance of first-party data.

Receive your copy. This eMarketer analyst report is presented by LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who have questions about cookie deprecation. Thank you!