"Success has many fathers, while failure is an orphan." - Count Galeazzo Ciano (1903-1944), The Ciano Diaries, 1939-1943, Vol. 2.
Long story short.
Everyone loves winning but few are willing to embrace the journey that includes the requisite failures necessary to win.
There are four failure problems in sales:
- The right kind of failure is not tolerated.
- The right kind of failure does not occur frequently enough.
- The wrong kind of failure is tolerated.
- The wrong kind of failure occurs too often.
