Hi Subscriber,
Your Unique Selling Point or Proposition (USP) is your competitive edge.
Once you start thinking about your art as a business, so many other things come into play. Just like any other business, art businesses need to think about what makes them different from every other business.What are you selling? What makes you stand out? What is your competitive edge?In the marketing world, the term USP describes the part of your business that makes you different from every other. Read more here:What is your USP?
In this conversation, Dave Geada, Chief Marketing Officer at BoldBrush and FASO, chats with Graeme Stevenson OAM - host and founder of Colour in Your Life TV Show. They discuss how to find yourunique selling point,the importance of telling your unique storyin relation to this, and how these ideas can relate and apply to your own art career, and most importantlyget you selling more work.
What does Dave say?
"It's really all about figuring out what your story is - and that's the beauty of it, because everybody's stories are unique." - Dave Geada
Watch The Conversation Now
