Google displays a short description of the listed page on the search results page. Google will create its own description of your page if they find that the meta description of your pages is not good enough.

For that reason, it is important to create good meta descriptions. The meta description is the description that is listed in the meta description tag in the head section of your web pages. It looks like this:

<meta name="description" content="This is an example of a meta description. This will often show up in search results.">

1. Keep your description short

Although Google sometimes displays longer descriptions, it's usually best to use short descriptions that do not use more than 160 characters. Quickly get to the point in your descriptions.

2. Answer questions in the description

Many searches on Google are related to a particular question. Try to answer that question in the web page description. Google also uses pages that answer questions for featured snippet listings. Remove a small part of the answer from the description so that people have a reason to click your listing.

3. Be emotional

Include emotional words in your meta descriptions. 'Powerful' descriptions with 'enormous' benefits and 'unparalleled' results will get you more clicks. Try to create curiosity, joy, urgency, etc.

4. Tell your website visitors what to do

A strong call-to-action in the description text can lead to many more clients. For example, use sentences such as 'Get your free trial now' or 'You can save $10 if you order today' in your description.

5. Use different descriptions on different pages

Each page on your web page should have its own description. Using the same description on all pages is not a good idea. In that case, it's better not to use the meta description tag at all. Use targeted descriptions on your web pages to maximize the number of clicks that your listing will get.

6. Try to get listed with a rich result

Rich results are results with images, ratings, additional links, etc. These results stand out on Google's results page. To get listed as a rich result, the page must contain structured data code. The Rich Results Creator tool in SEOprofiler helps you to create structured data code quickly and easily.

"No, you don't have to do anything to get [your old website] removed - it just takes a lot longer when you merge sites rather than move domains. If you use the removal tools, you won't get any traffic at all for the old domain, so I'd recommend not doing that."

"Google’s Martin Splitt said on Twitter that Google does not associate nofollow links with your website. They can, however, use nofollow links for discovery."

"Google’s John Mueller said on Twitter that it is important to improve your website. If your website relies on manual index submission for normal content, ‘you need to significantly improve your site.’ [...]

Use the Link Profiler tool in SEOprofiler to analyze the links that point to your website. SEOprofiler also offers many link building tools that help you to get new links. Then use the Top 10 Optimizer tool and the website audit tool to improve your web pages."

"Google is sending out emails that warn you that your 'Unpublished Business Profiles will be deleted in 30 days.' Don't panic - these listings that you may have created but never published. Most of the time, you'll notice that the email came to a different Gmail address than the one that 'owns' your verified listing - we've all started creating a listing only to figure out we're logged into the wrong account."