Most people use Google's Keyword Planner to do their keyword research. Unfortunately, Google's Keyword Planner data is limited. You need an active campaign on Google Ads and Google can limit the data if you do not spend enough on Google ads.

If you just use Google's Keyword Planner, you won't get all of the keywords that will drive targeted visitors to your website. That's the reason why you need an alternative to Google's Keyword Planner.

The keyword tools in SEOprofiler help you to find better keywords for SEO (search engine optimization) and SEM (paid search engine marketing).

The most important keyword tool in SEOprofiler is the keyword suggestion tool. It helps you to get new keyword ideas for your search engine optimization campaigns and it is a great alternative to Google's Keyword planner. Just enter a keyword and you will get keyword suggestions with a log of additional data:

With the keyword suggestion tool, you can find the best keywords quickly and easily:

• Collect keywords: Click the checkbox next to the keywords that you want to use for your Google Ads campaigns. The keyword will then be added to the temporary keyword list.
• Refine suggestions: The first column shows the keyword suggestions. Click a keyword to refine the suggestions for this keyword.
• Monthly search volume and progression: The second column shows the average number of monthly searches for the keyword. The chart next to the keyword shows the monthly search volume from January to December. Click the chart or the search number to view the keyword details box.
• Cost per click: The "CPC" (cost per click) column shows the cost per click when you advertise for the keyword on Google Ads.
• Competition: The "Competition" column shows how many websites advertise for the keyword. The higher the number (from 0 to 100), the more websites advertise for the keyword.
• Opportunity: The opportunity column shows how lucrative the keyword is. A high opportunity value means that it is relatively easy to get high rankings for the keyword, and that the keyword will send a good amount of visitors to your website.

  The value is calculated by combining competition, CPC, searches, and the number of words in the keyword.

• Work with your keywords: You can do the following in the "Actions" column: open the keyword details box, optimize a page of your website for the keyword, monitor the rankings of your web pages for the keyword, search Google for the keyword, view the Google Trends page for the keyword.

SEOprofiler also enables you to spy on the keywords for which your competitors have high rankings on search engines. You can also view the keywords for which your competitors advertise on Google Ads.

In addition, the ranking monitor in SEOprofiler shows you keywords that are related to your monitored keywords. This helps you to find long tail keywords that are actually searched for on Google:

"A new survey validates the importance of maintaining your SEO efforts through the coming downturn.  [...]  Organic search was seen by 66% as these marketers’ top performing channel last year, followed by paid search (50%) and email (50%)."

Editor's note: The SEO tools in SEOprofiler help you to optimize your website.

"Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. [...] These options give you more flexibility to measure and optimize your campaigns. They will also make it easier to compare campaign performance against other channels, particularly Google Ads, which has the Include in 'Conversions' setting and view-through conversion measurement for Display (and Video) campaigns."

"Emarketer said that first-quarter search spending 'came in somewhere between a year-over-year spending increase of 2.8% and a decline of 0.2%.' The firm assumes a pull-back starting in March and overall second-quarter year-over-year declines of 20% to 29% through the end of the quarter."

"I don't think that would be happening. I mean it's something where we we always see user behavior shifts and sometimes certain topics become really popular and we try to show the right search results for those kind of things. And this happens all the time like this is one of those things where it probably is a little bit bigger and it's lasting longer than kind of like the Oscars when when they come and go. But these kind of shifts are things that our algorithms have to watch out for it so it's not something that I'd say would be specific to this this current situation."