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Here are the latest website promotion and Internet marketing tips for you.
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Google's December 2020 Core Update is still rolling out this week. If your website rankings on Google have changed, it's likely that the core update is the reason for the change.
What you should do now
Google's advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.
If you want to get high rankings with Google's new ranking algorithm, just do the usual things that are needed to get high rankings:
1. Create web pages with good content
2. Get good links from other websites
3. Make sure that your website is mobile-ready
4. Use structured data markup code
Have your rankings changed?
You can monitor the rankings of your web pages with the Ranking Monitor in SEOprofiler. The Ranking Monitor enables you to react when your rankings drop.
The Ranking Monitor also shows the days on which algorithm updates happen so that you can quickly see if a ranking change might be related to an algorithm update:
Improve your rankings now
The tools in SEOprofiler also help you to optimize your web pages for Google's ranking algorithm.
You get everything you need to get high rankings on Google and other search engines: keyword research tools, web page optimization tools, SEO website audits, uptime monitoring, and much more.
Google: Avoid blocking pages that are important enough to have links to them
"If you have important or popular pages with a lot of links to them, make sure Google can access the page. If you robots.txt out that page, Google may drop the links and those links won't help Google understand the true importance of your web site. That means, your rankings can decline in Google Search."
John Mueller: We should not remove sites from search completely
"With all these things, especially the spammy techniques, we should not (imo) remove sites from search completely unless there's absolutely no value. People get things wrong accidentally & listen to wrong advice, but their sites/businesses are still useful."
Google: Sometimes copied content is more relevant
"John Mueller gave a broad answer that used different kinds of copied content as examples (like boilerplate content used across an entire website). [...] Mueller ended by using Google’s own blog posts as an example of Google’s algorithm ranking other sites ahead of Google’s own content. He said it was about relevance."
How to redirect uppercase URLs to lowercase URLs
"It may surprise you but, yes, URLs are case sensitive. And, if you have both upper- and lowercase versions of your site’s domain, you may be unintentionally making Google’s job harder — and hurting your site’s own performance."
+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google Santa tracker is live.
- Google: How you'll find accurate and timely information on COVID-19 vaccines.
- Google Maps adds Apple-style landmark icons.
- Google AdSense: Link units are being retired.
- Google is testing smaller shopping ads.
- Google services were down including Google Ads, Google Analytics, Search Console & more.
- Microsoft Bing is testing embossed boxed search result snippets.
