Creating a project just means that you tell the website audit tool which website you want to check. Click the 'Add new project' button on your account overview page and enter the address of your website. That's all there is to it.

When you create a new SEOprofiler account, the first project will be created automatically.

After creating the new project, the website audit report will be created automatically. Select Website audit > Overview in the menu on the left in your SEOprofiler account. You will see an overview of the errors that were found on your website:

The website audit tool checks many different things that have an impact on the position of your web pages in the search result pages of Google and other search engines.

Open the page Checked files in the website audit tool to get an overview of all checked pages.

By defaults, the checked files are sorted by the number of issues that have been found. You use the filters on the top of the page to show files that contain particular errors:

The pages shows the list of files that have been checked. To get the error details for a page, click the Details button next to a page URL:

In addition to the pages Overview and Check files the website audit tool also analyzes many other things, such as the indexability of your web pages, the usage of structured data and other technologies on your pages, AMP pages, the security settings of your server, and much more:

The website audit tool also checks your pages for spelling mistakes. You can select 47 different dictionaries for the spell check. The audit tool also supports multi-language websites.

Some errors cannot be seen by browsing your website. For example, your web pages might send a '404 not found' HTTP status code to search engines although users see the correct page. This will cause massive ranking problems. The website audit tool finds these errors.

The website audit tool also enables you to check your website as if it was requested from a mobile device. You also get screenshots of your website for different devices:

"Google does not index all URLs on a website, that’s what Google’s John Mueller said on Twitter this week. Last month, John Mueller said that Google doesn’t index all pages in sitemaps or on the web, and that it would be impossible to do so."

Editor's note: Show Google the most important pages of your website by optimizing the click-depth of your pages.

"I covered the importance of understanding if your comments are indexable, and then if they are actually being indexed (which are two different things). Like many other topics in SEO, it’s critically important to test your own setup to see how Google is handling your user comments.

Since comments help make up the content on the page, and each page is counted when evaluating quality for a site, it’s super important to understand what’s being indexed, and what’s not."

"Google has confirmed that BERT, their new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. [...] The BERT update has an impact on 10% of all queries. In general, very specific longtail searches show new results with the BERT algorithm."

"For one lead generation client in a competitive industry, we saw conversions increase 16% and CPA decreased by 12% just one month after switching to linear attribution. On the e-commerce side, one account saw a 5% increase in ROAS just 2 weeks after switching from last-click to position-based."