Read the chapter "The basics" in the SEOprofiler manual to learn how search engine optimization (SEO) will help you to increase your sales. You will save a lot of time if you understand the basic concept of search engine optimization before you start.

For example, it is important to know that a single spam element on your website can destroy all of your other activities.

Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords for SEO.

It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website. Further information about keyword research can be found here.

Optimizing your web pages is important if you want to get high rankings on Google and other search engines. Links are important, but the content of your web pages is the foundation of your rankings. Further information about web page optimization can be found here.

If more than one page is relevant to a keyword, the page with the best links will get the highest ranking. Links are an important ranking signal in the algorithm of Google, Bing and other search engines. Further information about link building and link analysis can be found here.

When you have done all of the above, you can use the Ranking Monitor in SEOprofiler to find out how search engines rank your website. Note that it is not important that your website has high rankings for all possible keywords. Your website must have high rankings for the right keywords that lead to sales.

Search engine optimization is not about getting high rankings for popular keywords. Search engine optimization is about getting high rankings for keywords that deliver buyers to your website. Further information about result checking can be found here.

"In general, if we can improve the search results, I think we should continue to do that -- there are lots of great sites (maybe yours too!) that deserve to be shown where relevant, if we can."

"We wouldn't [remove news behind paywalls]. We want to present the best information. Some of that is from sites that depend on subscriptions. BTW, a lot of sites that do have paywalls have been kindly dropping them for COVID-19 / coronavirus coverage."

"Yes, that's by design. For normal ccTLDs [like co.uk] the geotargeting is tied to the country of the TLD [like the United Kingdom]. These can still be for global sites, you just can't target other countries."

"Google has virtually stopped showing featured snippets in the top right position of the search results page. There are some exceptions but for the most part, in virtually all cases, Google is no longer showing the top right featured snippets."