The H1 heading tag on a web page tells the web page visitor what the page is all about. H2 heading tags help you to make your text easier to parse. Your web page content will be much easier to read if you use headings to structure your text.

Many website visitors do not read the whole content of a page. The easier it is to scan the content of your pages, the better your pages will perform. If a page is easy to understand, it's more likely that people will link to it.

It used to be critically important to use your keywords in heading tags on your web pages. Although that's no longer necessary, pages with clearly structured content usually rank better than pages that lack a clear focus.

Keywords in your heading tags help Google to understand that content of your pages. Do not include every possible keyword in your headings. Create readable content that focuses on the most important keywords.

Although it's possible to use more than one H1 heading tag on a web page, it's not a best practice to do so. Use the H1 tag for the main heading of your website and then use H2-H6 tags for subsections on your page.

You can use more than one H1 tag on a page, but it's an indicator of bad website design. Use the same heading design on all pages of your website.

Get your visitors' attention with compelling headings. If the main heading on a page is boring, visitors might leave your website without reading the page.

Use evocative words and leave some mystery that encourages the reader to wonder what the article will say.

Here's a famous quote by David Ogilvy, known as the "Father of Advertising": "On the average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar."

"Google said on Twitter that they will remove pages from their index if the page URLs show a 404 HTTP status code. Google also said that you should remove any internal links to those pages. Use the website audit tool in SEOprofiler to check if your web pages link to non-existing pages on your website."

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