The June 2021 Core Update is rolling out since June, 2nd. As is typical with these updates, it will typically take about one to two weeks to fully roll out.

The June 2021 Core update will be followed by the July 2021 Core update. Some of Google's planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update.

Most sites won’t notice either of these updates, as is typical with any core updates. Of course, any core update can produce drops or gains for some content. Because of the two-part nature of this release, it’s possible a very small slice of content might see changes in June that reverse in July.

Nothing in a core update is site-specific.

Google's advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.

If you want to get high rankings with Google's new ranking algorithm, just do the usual things that are needed to get high rankings:

1. Create web pages with good content

2. Get good links from other websites

3. Make sure that your website is mobile-ready

4. Use structured data markup code

You can monitor the rankings of your web pages with the Ranking Monitor in SEOprofiler. The Ranking Monitor enables you to react when your rankings drop.

The Ranking Monitor also shows the days on which algorithm updates happen so that you can quickly see if a ranking change might be related to an algorithm update.

Improve your rankings now

"I don't think we have that defined at all so those are the kind of things where from from our systems like it can happen that we we pick one of these and we try to understand which one is the most relevant one but I wouldn't kind of make the assumption that we just naively take the first one on a page and just only use that. Or only take the one that has the longest anchor text and ignore the other ones.

We essentially try to understand the site structure the way that a user might understand it and take that into account. And the way that kind of this ambiguous situation is handled. that can also vary over time."

Editor's note: Analyze the anchor texts of the links that point to your website with the link analysis tool in SEOprofiler.

"So just because there are no external links to those pages doesn't mean that Google would not be able to find them.  [...] If there's almost no traffic or no visibility of those pages, then cleaning that up is perfectly fine."

"We do try to understand these and try to treat them appropriately so I could imagine in our systems that we might learn over time to treat them slightly differently. [...] But in general they're all with the same theme in that you're telling us these are links that are placing because of this reason and Google doesn't need to take them into account."

"To me that sounds like our systems aren't finding the value they'd like to find in your content, so they're just processing less of it."