Kids have spent a lot of time on Zoom calls this year. As we know, this is draining. 

All age-groups have had a rollercoaster year. As parents doubled up as educators, a number of media brands spun up kids and parent-focused verticals to act as schooling resources or ways of bringing families together. 

Whether it’s a subscription or ad-based revenue model, media companies like Time for Kids, The Week Junior and NowThis Kids are seeing success. Read on to hear about their numbers. 

Hope you’re all gearing up for a restful few days and feeling suitably festive. I’ve got my Christmas sparkles on as I write this. Happy holidays and thanks for reading!

Lucinda 

Lucinda.southern@adweek.com

Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands.

Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.

Revisit the year's most iconic marketing in Adweek's video mashup

B-to-b salespeople sending messages are playing a numbers game.

The seismic shakeups have led to new opportunities.