| Good morning marketers, how are you holding up?
Digital content creators could soon be feeling the rippling impacts of coronavirus-related policies as companies pivot to keep up with business demands amid workplace precautions. Yesterday, YouTube rolled out a new temporary automatic review process to weed out content that potentially violates policies. As a result, some brands and creators may have videos removed even if it doesn’t violate content policies. YouTube said it will work with these creators and won’t issue strikes against content that has been removed by mistake. It’s important that brands with a strong YouTube presence pay close attention to their video content over the coming weeks. When adding new videos to the platform, expect that unreviewed content may not be available via search, on the homepage, or in recommendations, YouTube said. We’ve got more for you below, including a Pro Tip on how the pandemic is impacting consumer behavior – along with the key precautions SEM teams should take. Taylor Peterson,
Deputy Editor | 