| | | | | #1 YouTube Bringing 360-Degree Video to the Big Screen | | Susan Wojcicki, CEO of YouTube, announced Wednesday at the Google I/O conference that the company plans to bring 360-degree video to the TV screen. | | WHY THIS MATTERS: YouTube says the feature will roll out in the next few months to Android TV, PlayStation 4 and Xbox One, as well as 2017 4K TVs from LG and Samsung. | 4 TAKES: MCN | Engadget | Venture Beat | CNet
| | | | #2 Google Partners with HTC, Lenovo to Deliver Standalone VR Headsets | | Google announced today at its I/O Developer Conference that it has teamed with HTC and Lenovo to build new, standalone virtual reality headsets that will launch sometime later this year and lean on Google's Daydream platform. | | WHY THIS MATTERS: Everything will be built into those products, meaning they won't have to be tethered to a high-octane PC or gaming console, or have to work in tandem with a compatible smartphone. The aim is to remove friction for consumers who want a high-end VR experience. | 5 TAKES: MCN | Variety | The Verge | Tech Crunch | Business Insider
| | | | #3 Sling TV Taps SpotX for Programmatic Advertising | | Dish-owned OTT TV service Sling TV has tapped SpotX's video ad serving platform to offer programmatic advertising functionality to advertisers and agencies. | | WHY THIS MATTERS: Previously, Sling TV advertisers could target based on daypart, genre of content and broad age and gender demos just like regular TV. Now, advertisers can target specific customer segments common to internet advertising such as "vacationers," "auto-intenders" and later this summer "back-to-school." | 3 TAKES: Digiday | MediaPost | DTVE
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| | | | "I have a good feeling about Hulu. They are doing a lot of things right, the recommendation-based interface, in particular. That changes the equation and creates a library-based system rather than a linear one. That's a huge change takes us from 'What's on now?' to 'What do you want to watch now?' Plus, if you currently have ad-free Hulu, your total cost is lower as it's included in the service. And because the networks own Hulu, they'll be able to keep those carriage and retrans fee disputes to a minimum."
Alan Wolk, Lead Analyst, TV[R]EV
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| | | | Subscribers vs. Viewers and the Future of TV
By Joel Espelien, TDG
Last week comScore announced a new service called OTT Intelligence that will provide viewership data for broadband video services like Netflix, Amazon and Hulu, including audience size and demographics. What will it mean to finally open up the black box of SVOD viewership, and what will it mean for the future of TV? More
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